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Strategic advisor to founders, brands and leadership teams.

I help organisations find clearer direction, sharpen their positioning and turn their strengths into commercial opportunities.

My perspective brings together business leadership, brand strategy and creative judgement, shaped by 20 years working across international sport.

Discuss working together
Explore my experience
RedBull
Santa Cruz
Discovery
Adidas
Monster Energy
Skyscanner
PON.BIKE
Cervelo
Cannodale
Strava logo on a black background.
Nike
Continental
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Business leadership. Creative judgement. Experience inside the work.

From one camera to a globally recognised agency.

For more than 20 years, I’ve worked across international sport, storytelling and business. I built and led Cut Media from being a self-shooting director into a globally recognised agency, with annual revenues reaching nearly £3m.

Through it, I build long-term relationships with global brands, turning ambitious thinking into work seen by millions, including some of the most iconic sports films of the YouTube era.

That experience brought together commercial decisions, brand strategy, partnerships and creative leadership. It taught me to recognise an opportunity, question the assumptions behind it and understand what it would take to deliver.

Today, I bring that perspective to founders and leadership teams making decisions about direction, positioning and what comes next.

About

→ My Journey →

  • Motorsport winners' podium with five male racers holding bouquets of flowers, celebrating an event. The central figure is dressed in a red racing suit and holding a trophy, flanked by other racers in racing gear, all smiling. The background displays logos and sponsor banners.

    Athlete

  • Two men in wetsuits and a helmet with a camera attached are at the edge of the water next to a small boat. One man is standing in shallow water holding the boat steady while the other is on the boat. There is a camera on a tripod pointed at the boat and men. The scene is set in a coastal area with rocks and islands in the background under a partly cloudy sky.

    Creator

  • A man wearing a black waterproof jacket standing outdoors under a large black umbrella, smiling at the camera, with a machine and equipment in front of him during rainy weather.

    Director

  • Formula 1 race car in a parking lot with two team members and several spectators around.

    Agency Founder

  • A man giving a presentation at an event about mountain biking in Scotland, standing behind a podium with bottles of water, with a banner displaying event sponsors and partners

    Strategist/Advisor

“Stu is a true pioneer in the content space. His hands-on experience and stakeholder management skills mean he can step into any brand, creative or content project and add value immediately.”

— Chris Mease: Head of Communications and PR – CUPRA UK

Where I contribute

A man with short, spiky hair and a beard, wearing a brown long-sleeve shirt, sitting at a wooden conference table with a glass of water and a bottle in front of him. He is in a meeting room with a large monitor displaying a presentation, and various electronic equipment and office supplies are visible.

Strategic Advisory

Helping leaders see the bigger picture.

Working directly with founders and leadership teams on direction, positioning and priorities. Bringing an experienced outside perspective to important decisions, challenging assumptions and helping establish where to focus.

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Brand & Commercial Opportunities

Turning strategy into something people care about.

Shaping how an organisation’s strengths become a distinctive proposition, valuable partnerships and ideas that connect with audiences. Bringing brand, audience and commercial thinking into the same conversation.

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Creative Leadership & Executive Production

Executing ambitious work properly.

Selective involvement in ambitious campaigns, series and original projects. Shaping the creative direction and providing experienced oversight as the work develops.

Engagements range from a defined strategic assignment to an ongoing advisory relationship. Where appropriate, I work more closely with the leadership team through development and delivery.

I also consider selected non-executive or fractional appointments where my experience can make a meaningful contribution.

Lets Talk 
The decisions I help with:

Where should we focus next?

Assessing opportunities, challenging priorities and deciding where the organisation can make the strongest contribution.

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What makes us distinctive?

Clarifying the proposition and connecting the organisation’s strengths with what customers, audiences and partners value.

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How do we turn that into something valuable?

Shaping the partnerships, ideas and approach needed to pursue the opportunity, with a clear view of the commercial and organisational implications.

Selected Experience.

Considering your next move?

If you’re reviewing your direction, developing a new opportunity or looking for an experienced strategic perspective, let's have a conversation.

Contact me here